Pure North Diamonds

PURE ORIGIN

A diamond formed in a laboratory is grown using innovative technology which imitates the growing process of a natural diamond. Our lab-grown diamonds display the same physical, chemical, and optical characteristics as natural diamonds and exhibit the same fire, scintillation and sparkle. Man-made diamonds are nearly impossible to differentiate from natural diamonds, except by tests using specialized equipment, which we use in our evaluations.

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PURE COLOR

We hand-pick our diamonds for their colorless to near-colorless grade. A chemically pure and structurally perfect diamond has no hue, like a drop of pure water, and consequently, a higher value. Pure North Diamonds will always be near-colorless to colorless in grade.

PURE CLARITY

The diamond clarity refers to the absence of inclusions and blemishes. Our Pure North Diamonds are chosen for their beautiful clarity, grading out from SI to Flawless. The overall appearance of the stone is the best it can be.

PURE CUT

We often think of a diamond’s cut as a shape, but a diamond’s cut is really about how well a diamond’s facets interact with light. By hand-selecting each and every stone, we choose the best cut to reflect the stone’s inner beauty. Pure North Diamonds are cut graded from Very Good, to Excellent, to Ideal.

PURE VALUE

Lab-grown diamonds are a great value and can cost 30-50% less than their natural-mined counterparts. Our Pure North Diamonds command a higher value as we only choose stones that are higher clarity, cut, and color for our lab-grown portfolio. Customers looking for a mining-free alternative or a larger stone within their budget may prefer lab-created diamonds. As natural diamonds are increasing in price every year, the demand for lab-grown diamonds has grown more desirable. As with any gemstone, the resale value can vary over time. Lab-grown diamonds are a more recent introduction to the market. Like their natural counterparts, we anticipate fluctuations in the after-market pricing.